My name is Stuart Mears. I have been buying, selling and restoring boats for 50 years. I've worked professionally in boat restoration, boat broking and Buyer / Vendor mentoring. For all of this period I've studied the psychology of the boat buyer.
The distillation of everything I've learned and tested time and time again, is embodied in The Formula: a winning prescription, battle tested and perfected in the worst boat market since the Great Depression.
In this book you will discover
- Five powerful reasons why you'll sell your boat faster and for more money every time...DIY
- How trusting in the traditional process....gets you eaten alive!
- How to stop 'stopping you' from success.
- 'Buyer profiling'...the key that brings your buyer to you
- Presentation 'sword in the stone' secrets that activate the Buyer's subliminal trigger.
- Why you must never qualify and why you must never close.
- The dirty little secret behind your buyers reaction to boat maintenance.
- Why The Formula is counter intuitive and your understanding (of this) is critical.
- Why your real job is not to 'sell' anything
- How the metaphysics of vessel preparation can ease the sale or kill it stone dead
- How and why skin in the game plays a critical role in getting to yes!
- How to deal with the offer sight unseen
- The two essential steps in telephone technique
- The logistics of inspections...how to minimize stress and avoid a law suite
- How to apply lateral thinking to advance a stalled deal
- Your battle plan step by step